Businesses Online | Internet Marketing | * Written by Swet B Nath | Tuesday, 24 July 2012 01:06 | Word Count: 630
The present IT companies engage in application marketing for almost all categories of best-selling mobile apps - iPhone apps, BlackBerry apps, Android apps, Windows Mobile apps and others. Their perception of every other app store milieu and ranking algorithms aids these companies in guiding the customers in the the best possible ways to market your mobile applications.
Since these app developers of iPhone, BlackBerry, Android and Windows Mobile platforms are seasoned, these people know what sells on App stores. If the client just wishes to plans to put up an app, they can proffer you with the idea for your app and walk you through the mobile application development process and also, build an app exclusively for you. If, on the other hand, the client already has an app and want the companies to boost it, they can layout an app marketing plan for that is exclusive to the client.
The Mobile App Marketing process starts with our analysis of your app and other apps of similar kind. After a thorough study of your app and similar apps, we nail down the Unique Selling Point (USP) of your app. On deciding the customers selling point, the companies frame promotional stratagems based on clients USP. Below is a synopsis of their promotional process.
With the mobile app industry mushrooming in leaps and bounds, every other app store ? be it Apple's App Store or BlackBerry's App World or the Android stores ? are cluttered with thousands of apps. Breaking through the clutter is the first thing that any app needs to do to reach out to clientele.
The companies deploy a series of stratagems to help clientele accomplish popularity among users.
Pre-launch campaign to craft expectations about the app:-
- Strategically-timed launch to seek the attention of maximal users
- Post-launch viral campaigns that are done through mobile, web, videos, podcasts etc
- In-app campaign via app store's other admired apps
- Exhilarating updates to make existent users get back your app
- Promotions on recent functionality upgrades to catch up with the new-fangled users
- Paid promotion and revaluation generation to thrust downloads
- Ideas for novel upgrades based on user feedback
- Maintaining communique stream with users to guarantee app popularity
- Finding out a touch point with users to build value for your brand
Making it to the list of 100 or 50 is just as important as breaking through the muddle. They move in cross-promotions of apps ? on the web via how-to videos, podcasts, viral campaigns, social media stream etc.- to assure that your app reaches out desired users and brings in the maximal number of downloads.
One of the most arduous parts is making the app retain its apical positions and popularity. It is normal for any well-promoted app to stay famous for a period of time and then slice into lowliness later.
Swet B Nath is a Professional at SEO Services Zone, a leading SEO Services Company India offers SEO consulting, free website audit services by SEO experts. SSZ Internet Marketing expert offers Mobile Application Promotion for specific client needs on various platforms like : iPhone, Android, Blackberry etc.
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